Zara case operation management - 3739 Words

Case Study Analysis- Zara ABSTRACT This paper is based on case study on operation management and positioning strategy of Zara, one of the world’s fastest growing manufacturers of fashion clothing. Also a world leading fashion retailer brand of Inditex. The case study outlines how Zara transforms from a local clothing retailer it into a global successful brand. It addresses few components in the case study, such as the products and process control and integrate business model used in Zara. The case also reveals the competitive strategies that Zara has opt in order to deal with its local and international customers. The strategies to retain and maintain market share have been explored. Furthermore the financial and business performance of†¦show more content†¦Therefore, they can generate useful and accurate information from mangers and designer’s team can design product that meet customers’ demand. Also, as fashion is a fast forward industry, designer plays an important part of company. Zar a tend to sending designer to other countries to search of new trends. Vertical Integration Business Model: Product Control and design – Total Quality Management Product control is a key factor that helps company to produce a good quality product. Nowadays, lots of businesses choice to outsourcing and manufacturing their products at developing countries due to cheaper labor and greater efficiencies. However, Zara creates vertically integrated business model. Zara make most of fabric and produce by its merchandise in house. This can help Zara to respond quickly to over-changing fashion trends as they have flexible and controllable material within company. Process Design and Control Zara controls every steps of the value chain, only with a longer shelf or fashion life times are outsourced. By owning its in-house production, Zara is able to be flexible in the variety, amount, and frequency of the new styles they produce. Furthermore, Zara use centralized distribution facility, Zara’s internally or externally produced merchandise goes to major distribution center. Technology Incorporation in System Non-of these can be done without advance IT system and software inShow MoreRelatedZar A Critique Of A Business Case Essay1269 Words   |  6 PagesZARA’S OPERATIONS STATEGY, A CRITIQUE OF A BUSINESS CASE. 1.Excecutive summary. Operations management is in regard to all operations within the organization responsible for creating goods and services that organizations pass to their customers. This function is at the heart of all organizations, giving the means of achieving their aims and reason for their existence. These activities include: managing purchases, inventory control, quality control, storage and logistics. A great deal of focus in operationsRead MoreBusiness Analysis Of Zara, The Leading And The Profitable Brand Of Inditex1592 Words   |  7 Pages1. Executive Summary This case paper presents the business analysis of Zara, the leading and the profitable brand of Inditex. The case paper’s objective is to discuss whether to update the current DOS/IT infrastructure and evaluate the effects of the upgrade. It presents the IS implementation opportunities and evaluating the effectiveness of the implementation. It concludes by providing recommendations for updating the current OS along with its advantages. The approach to analysis includes lookingRead MoreZara Is Supporting The Business1309 Words   |  6 Pagesstrategy at Zara is supporting the business? Information Technology is the core of Zara’s business model. Zara currently uses the point of sale (POS) as one of the infrastructure based upon DOS which Zara is the only customer. DOS system is simple, user-friendly and it gives no problem at all. It allows Zara to have a responsive and integrated supply chain to gather information from the market in order to allow them to make quick decision, production and delivery of product. As Zara aims for fastRead MoreEssay on The Fashion Industry: Zara1467 Words   |  6 Pagesretailers than local rivals. The Zara case study reported sales $8.15 billion to its competitors Hennes Mauritz 0f $7.87 billion (Dutta, 2002). This was the consumer’s one stop shop due to the quality products offered both globally and locally. This paper will focus on the fashion trend of the Zara case study. The paper will look at the varied roles that consumers play in the market and how the alter the market. From this, the paper will focus on the globalization of Zara from how it started and toRead MoreLogistics HM Versus Zara1515 Words   |  7 Pagesand comparable companies, that operate in the same business area and have to deal with logistics and quality management f.e. UPS and TNT or Philips and Sony or Ford and Toyota . Teams of 4, powerpoint presentations 10 minutes in class in tutorial week 3 1.1 Give a short description of the 2 companies Goods and services, size, PMC‘s, structure, position in supply chain. Zara Zara is an innovating clothing company which sells clothes throughout the world. Its first shop opened in SpainRead MoreZara Case620 Words   |  3 PagesChain (Zara Case) Zara’s value chain differs from the other traditional models a lot. The design and creation rely extensively on copying fashion trends observed at the fashion shoes and at competitors’ points of sale, which based on buyers and designers alike. Value Chain Zara’s value chain is supported by each primary and secondary activity in which it has a substantial value –creating activity. The primary activities are based on Zara’s purchase supplies and inbound, operations, distributionRead MoreZara Supply Chain1103 Words   |  5 PagesAbstract Zara has been operating in Europe since the year 1975. This paper includes a study of the strengths and weaknesses of Zara Company supply chain management system. It divides the supply chain process into three distinct phases. It shows how the company has managed to embrace technology to deliver its products to customers in real time. The paper also contains a comparison between Zara and its main global competitor in the market. The paper concludes by outlining some of the challenges theRead MoreZara Postponement Strategy1702 Words   |  7 Pagesï » ¿The case of Zara – The Postponement strategy I) Introduction In order to compete in the world of rising globalization and shortening of product life cycle nowadays, firms have to deal with the demand for increasing product variety to meet the diverse needs of customers. Mass customization has become a requirement for many businesses especially in the dynamic, fast-changing industries. However, the more product varieties, the more difficult it is to forecast demand, control inventory and manufactureRead MoreZara Operation Strategy1286 Words   |  6 PagesBusiness Concept 2 Four Perspectives of Operation Strategy 2 Top-Down versus Bottom-Up Perspective 3 Top-Down Perspective 4 Bottom-Up Perspective 4 Market Requirement versus Operations Resources 4 Market Requirement Perspective 5 Operation Resources Perspective 5 Conclusion 5 Reference 6 Introduction Zara is a Spanish fashion and accessories retailers that founded in 1975 by Amancio Ortega and Rosalia Mera (Ledesma, 2013). Zara designs, manufactures their apparel, footwearRead MoreZara, The Largest International Fashion Companies Of The World1608 Words   |  7 PagesZara is one of the largest international fashion companies of the world. Founded in 1975 in La Coruà ±a by Amancio Ortega, the company still lives by the simple idea of linking the customer demand to manufacturing, and link manufacturing to distribution. In 1985, Inditex became the holding company of Zara and Jose Maria Castellanos. Ortega and Castellanos both believed that in order to success in the type of business they wanted to build, the use of computers, a quick response to customers and disintegrated